engages with broadcast stations (such as NBC, Coca Cola and Macy’s) and consumer brands by way of strategic and creative mobile marketing campaigns. HipCricket connects brands with audiences through broadcast stations. Personify Design custom-developed a Content Management System (CMS) to better reflect the values of HipCricket’s marketing services. This project included development, testing, and training to deliver a robust CMS enabling HC the ability to stage and deploy to their site efficiently.